Our mission is to democratise good mental health information
What Helped Me is brought to you by the people at Method X Studios, who are on a mission to end the mental health poverty gap.

We believe that the solution to the global mental health crisis is unlocking the hidden wealth of collective wisdom.

By showcasing the stories of real people who have overcome real challenges we hope to help others who are facing something similar.

What Helped Me is a trusted online community of help-seekers, story-tellers and helpers with a guiding hand from our in-house mental health experts.

75% of people with mental health problems in England currently don’t get access to the treatment they need – and our goal is to urgently change that.
Meet The Team
Deborah Coughlin
Deborah has extensive experience in founding innovative platforms and projects and making content that has purpose for some of the UK's biggest platforms including The Guardian, BBC and Vice.

In 2020, she was selected to be one of eight "exceptional" founders supported by the Packard Foundation's AMR programme and won the prestigious Innovate UK ‘Women’s in Innovation Award’. Deborah is currently training in integrative and gestalt psychotherapy.
Alasdair Scott
Chief Digital Officer
Pioneering interactive media and emerging digital technologies since 1988. Alasdair's personal highlights include projects for Boeing, Apple, Universal, Peugeot, D&AD, Contagious, Cannes Lions and Apollo's Children with Professor Brian Cox.

Creatively recognised by BAFTA, D&AD, Creative Review, Time Magazine and Campaign. Voted into the Drum's Top 50 most influential players in Mobile.
Dr Iain Jordan
Chief Medical Officer
Consultant in Psychological Medicine at Oxford University Hospitals and Mental Health Academy Lead at ZINC. Iain is an experienced senior doctor with postgraduate training in medicine, psychiatry, and healthcare informatics.

Iain was the first person to join Deborah on Method X Studios mission.
Paul Rootham
Commercial and Operational Strategist
Paul is a strategic, commercial and operational executive with more than 14 years experience.

An ex-investment banker with media industry expertise working directly with the Founder and CEO of Shine Group and launching Beano Studios (kids media company) as a COO and CFO.
Martin Ashplant
Chief Product Officer
Martin is a digital media and product expert with more than 15 years’ experience of building engaged online communities and award-winning web and mobile products.

A former journalist, he has led digital product and content teams at Metro, City A.M., Beano Studios and New Statesman Media Group, as well as working with businesses including ITV News, BT Sport, Royal Opera House and the i newspaper as a consultant.